BP GLOBAL ALLIANCE RE-IMAGING PROGRAM

BP GLOBAL ALLIANCE RE-IMAGING PROGRAM
Los Angeles, CA - In an aggressive competition with leading international sign manufacturers, SignResource, a West Coast manufacturer of electrical signage for exterior and interior applications, has been awarded a major contract by BP Global Alliance, as one of the sign suppliers for its worldwide re-branding conversion.
The conversion, in which BP Global Alliance is investing $200 million to build an entirely new visual identity, will take place over the next two years, according to SignResource CEO, Mark Ledbetter. "This contract is a major victory for us and represents one of the largest conversions in the petroleum industry in the last decade." The sign conversion part of this total new identity effort, which will potentially involve 12,000 stations, include: 30" and 36" Canopy and Building Helios; BP Building Sprocket Signs; BP Shop and Service Signs; BP Connect Channel Letters; and BP and Amoco Replacement Faces for 8', 6' and 5' Sign Systems. Originally founded in 1969, SignResource is one of the largest national manufacturers of brand identification products. The company manufactures and sells identity products such as pylon signs, awning and fascia systems, monument signs, channel letters, wall signs, neon signs, interior signage and point-of-purchase displays, menu boards and LED message centers. SignResource services large regional and national retailers providing installation services, project management and online purchasing.
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